How Globex International 3x'd Pipeline With Agentic Automation

Challenge

Globex International, a mid-market manufacturing company, was scaling their outbound sales team but hitting a ceiling. Their SDRs were spending the majority of their day on repetitive tasks — researching prospects, writing initial outreach emails, logging activities, and qualifying inbound leads.

With a long and complex B2B sales cycle, the team needed to engage more prospects without sacrificing personalization or quality. Hiring more SDRs was not economically viable, and their existing tools lacked the intelligence to automate meaningfully.

Solution

Globex International deployed GTMStack with a focus on agentic automation capabilities:

• Agentic GTM Ops — AI-powered sequences that autonomously research prospects, craft personalized outreach, and adjust cadences based on engagement signals
• Data Enrichment — Automated contact and account enrichment to fuel personalization
• Lead Generation — Social listening and intent-based lead identification
• Deal Intelligence — Automated deal scoring and stakeholder mapping

Implementation

The rollout was structured over three weeks:

1. Week 1: Integration with existing CRM and data sources, agentic workflow configuration
2. Week 2: Pilot with a team of 5 SDRs, sequence testing, and refinement of AI prompts
3. Week 3: Full team deployment with custom playbooks for different industry verticals

The GTMStack team provided hands-on support during the pilot phase to fine-tune the agentic workflows for Globex’s specific manufacturing buyer personas.

Results

After the first full quarter on GTMStack, Globex International achieved transformative results:

• 3x pipeline growth — More prospects engaged with higher-quality, personalized outreach at scale
• 20 hours saved per SDR per week — Automation handled research, initial outreach, and activity logging
• Sub-5-minute lead response time — Agentic workflows engaged inbound leads instantly
• 150% increase in qualified leads — Better targeting and enrichment meant higher conversion rates

The sales leadership team noted that the quality of pipeline improved alongside the quantity, with deal sizes increasing by 25% as SDRs spent more time on strategic, high-value accounts.