GTMStack
Forms

Collect leads from anywhere

Build forms for your website, events, landing pages, and campaigns. Every submission flows directly into your GTM pipeline with full enrichment and routing.

60%

Higher conversion rates

Auto

Lead enrichment

CRM

Direct sync

Native

Form integrations

Form builder

Build forms that convert

Drag-and-drop form builder with progressive profiling, conditional fields, and smart defaults. No code required, but fully customizable for developers.

  • Drag-and-drop builder with live preview
  • Progressive profiling across repeat visits
  • Conditional logic and hidden fields
  • Custom CSS and JavaScript hooks
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Lead routing

Every lead goes to the right person

Automatically enrich, score, and route form submissions to the right rep or sequence. No lead sits unworked.

  • Instant lead enrichment on submission
  • AI lead scoring based on form data and firmographics
  • Territory-based routing rules
  • Automated CRM record creation and assignment
Distribution

Embed forms anywhere you need leads

Website, landing pages, event booths, partner sites, email campaigns. Embed GTMStack forms anywhere with a single snippet or share a hosted link.

  • Embeddable snippet for any website
  • Hosted form pages with custom domains
  • QR codes for event and print use cases
  • Popup and slide-in triggers
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Integrations

Connect your existing form tools

Already using a form tool? Sync submissions from Google Forms, Typeform, and Tally into GTMStack for enrichment, routing, and pipeline tracking.

  • Google Forms response sync
  • Typeform submission import
  • Tally native integration
  • Webhook and Zapier support for any form tool

Forms for every GTM use case

Pre-built templates for the most common lead capture scenarios.

Website leads

Event sign-ups

Demo requests

Content gates

Partner referrals

Feedback

Works with your form tools

Native integrations with the form platforms your team already uses.

Google Forms

Response sync

Typeform

Submission import

Tally

Native integration

Zapier

Any form tool

Never miss a lead again

Every form submission enriched, scored, and routed in real time. Build forms that feed your pipeline, not a spreadsheet.

Get GTM insights delivered weekly

Join operators who get actionable playbooks, benchmarks, and product updates every week.